Digitisation: Disrupt or Be Disrupted?.

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Written by Kristian Burrill
Kristian Burrill
Kristian Burrill

What is Digitisation? There is a strong chance that your business is either disrupting or being disrupted by the world of digital technology. We’re not talking about whether or not your company is using social media, we’re talking about using digital technology to improve how your business operates. It should be no surprise to anybody that we are firmly in the midst of the digital age. Digital disruption is happening now, all around us; Cloud computing, Mobility and Big Data all form part of the disruption taking place across business process and function. If you’re not yet thinking about what this means for your business, you should be.

It’s highly likely that your business currently falls into one of two categories; you will be a digital disrupter or, you will be digitally disrupted. Eventually, all businesses will have to adapt and embrace digital, or they’ll be left behind. That’s right, it’s time to open those arms and cuddle up to digitisation.

Embracing digital technology can only lead to good things right? Communication across all areas of the business will improve how we communicate internally amongst employees, but also how we communicate externally. Mobility and BYOD (Bring Your Own Device) will lead to better access to data and improved output from your team; it will also play a major part in attracting new talent to your organisation.

All of this will of course lead to a competitive advantage.

Gartner predicts that a lack of digital business competence will cause 25% of businesses to lose competitive ranking by 2017.

So what does digitisation mean for you and your organisation, and how do you become a digitally enabled organisation? Of course technology plays a big factor in this. It’s not just technology that has to be considered. What about policy? Allowing employees access to the corporate network using their own devices poses many security risks, and this of course is a major part of mobility, yet it can pose many security risks.


How about recruitment and attracting new talent? Have you considered what challenges you face attracting millennials to your organisation if you don’t offer the tools they expect an organisation to offer in the digital age. Millennials have grown up through the birth and establishment of the digital age, they expect employers to cater for their use of technology and their desire to be able to work anywhere, anytime, any device. They’re more likely to choose an organisation that is digitally enabled over a business that isn’t.

Digital technology is disrupting and reaching into all types of industry, changing the way businesses operate. We’re going to spend the next couple of months highlighting different aspects of digital disruption and looking at how your business can adapt to digitisation.

We will also be launching an event in which we will deep dive certain aspects of digital technology, find out more about this event by registering your details below.

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About Kristian Burrill

Kristian BurrillGekko’s co-founder Kristian has notched up over 15 years of IT experience. Working across the IT sector, he’s gained great insight in modern technology and the benefits it brings to businesses.

After setting up the Gekko business in 2012, he now focuses on customer engagement, working with vendors and developing insight into future technology and business trends.

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